Celebros Announces Celastic, a New Plugin for Elasticsearch

2018/08/27

More than 5 million developers have downloaded and currently use Elasticsearch for managing huge databases of information. This includes eCommerce developers, who have extensive collections of data for customer information, behaviors, inventory items and much more, which all come together in a marketplace that’s driven by conversions.

Celebros is bringing the power of its Natural Language Processing (NLP) technology to Elasticsearch database users in a way that helps them directly leverage the power of the data they have, to drive better eCommerce conversions. A new plugin—called Celastic (Celebros + Elastic)—will bridge the gap between shopper queries and extensive Elasticsearch databases, generating better search results and more satisfied shoppers.

Built for eCommerce

Celebros’ NLP technology was designed specifically for use within eCommerce environments, making it uniquely equipped to deal with complex queries—including those containing qualifiers, propositions and a variety of other oddities, such as misspellings, misnomers, and contradictions.

Celastic brings all of this robust processing power to Elastic Databases, using Celebros’ merchandising tools, refinements, and machine learning capabilities to produce results from huge, unrefined, isometric databases. Celastic combines the power of best-in-class Elastic BI tools—including Kibana and Canvas—with Celebros search, to build dashboards, analytics, and alerts.

Adding Celebros search to an existing Elasticsearch improves accuracy and relevancy, without changing anything in the existing search. This enables more applicable results to be returned to searchers without bogging down the search process, leading to better recommendations and eventual conversions.

Client-side services

The Celastic plugin is powered by Celebros’ ecosystem of NLP-advantaged technologies, which include client-side innovations that have already proven themselves invaluable in the evolving search ecosystem. When leveraged with Celastic, they showcase yet another dimension of functionality that makes them invaluable toeeCommerceCommerce operators.

eConverse® - Celebros Voice Chatbot

The Celebros voice client uses existing profile information for shoppers (stored on-site) to facilitate complex search requests. Customers literally speak their needs to the voice client, where Celebros’ NLP technology will translate the query through to the Celastic plugin, grabbing results and returning them to the customer.

“Show me all of the red shirts in my size that can be delivered to my house tomorrow,” for example, will be translated by Celebros’ NLP, with the appropriate criteria being delivered to the Elastic Database through the Celastic plugin. Results are delivered back to the user as a voice response after being reprocessed by Celebros.

Chatbots are prevalent in the future of eCommerce site search and a positive experience with a search bot can give shoppers the confidence they need to make a purchase. Using a Celebros search bot, users will conduct natural language conversations in as many as 7 different languages, with information being processed by Celebros in real-time.

The Celebros chatbot then uses existing buyer profile information (stored on-site) to provide technical aid to searchers, connecting them more seamlessly with the products they’re looking to buy. In this way, it’s possible to leverage the personal attention of a sales professional without actually employing one! And, thanks to the Celastic plugin, the entire conversation can take place in real-time, backed by the wealth of data in an Elastic Database.

Celebros Elasticsearch Adapter Plugin

On the server side of things, the Celastic plugin acts as the translator between random search queries and the isometric data within an Elastic Database. The plugin converts Celebros NLP search requests into formats compatible with Elasticsearch, which enables data to be quickly derived from the database. Returned results are then re-formatted by the Celastic plugin into data structures familiar to the underlying Celebros processing technology.

All of this happens behind the scenes, no matter what input the data takes on the customer side of the equation. Customers speak voice searches or interact with a chatbot as they normally would, with their inputs being rapidly processed via NLP, queried in an Elasticsearch and returned to the user—all with unfathomable precision and accuracy.

To developers, the Clastic plugin represents a much-needed bridge between databases and eCommerce site functions. However, the more important reaction is the customer-facing one: a multi-faceted search function that works instantly, effectively and with supreme accuracy to connect shoppers to products. The result is a quicker route to conversion and a happier shopper, whose needs are being met at a level that mimics having a real-life salesperson standing in front of them.